TMA

II. TMA Topic and requirements  

The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally.

This TMA encourages students to develop greater critical analysis skills in application to the theories and course material they learned in B207B. This assignment is an analysis and not a copy paste of information from sources.

1. Essay Paper (100 marks out of 100) (1500 words)

Your answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction should introduce the topic.

In the body paragraphs, the following points should be discussed:

  1. Name the global brand/organization and briefly describe its products and activities. (10 marks)
  2. What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material. (10 marks)
  3. There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization. (20 marks)
  4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage? (10 marks)
  5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks)
  6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks)
  • Discuss the post COVID-19 challenges and opportunities for the organization. (10 marks)

Instructions for students:

  • Each team will work on the paper as they would normally do with other courses, but this time in a group. This is a good opportunity for students to learn a set of skills that are very important in the professional business world, such as time management, planning, communicating with others, etc.
  • Each team is required to select a team leader. The TMA paper should be uploaded to the LMS by the team leader only. This is a very important requirement in order to avoid Turnitin similarities. 
  • The names of all the team members should be written on the pt3 form, including the name of the team leader. All team members will receive the same mark on the TMA essay paper. Students are required to use the pt3 form provided on the LMS for this specific TMA.
  • Students papers are expected to meet the following criteria:
    • Plagiarism: It’s imperative that team members write the TMA using their own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy.
    • Format:  team members are expected to write their answer in an essay format: introduction, body paragraph(s) and a conclusion. Failing to do so could result in the deduction of up to 4 marks from the total TMA paper mark.
    • Word count: TMAs are expected to be within the specified word count. A 10% deviation from word count limit is acceptable. Not adhering to specified word count could result in the deduction of up to 4 marks of the total TMA paper mark.
    • Referencing:  team members are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result in the deduction of up to 4 marks of the total TMA paper mark.
    • E-Library: team members are expected to use E-library sources to support their answers. A minimum of 3 sources is required. Failing to do so could result in the deduction of up to 4 marks of the total TMA paper mark.