Strategic Management (MGT 401)
| Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University | المملكة العربية السعودية وزارة التعليم الجامعة السعودية الإلكترونية |
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
| Course Name: Strategic Management | Student’s Name: |
| Course Code: MGT401 | Student’s ID Number: |
| Semester: First | CRN: |
| Academic Year:2023-24 | |
For Instructor’s Use only
| Instructor’s Name: | |
| Students’ Grade: Marks Obtained /Out of 10 | Level of Marks: High/Middle/Low |
Instructions – PLEASE READ THEM CAREFULLY
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Assignment No. 2: Case Study
- Learning Outcomes:
- Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
- Explain the contribution of functional, business, and corporate strategies in the competitive advantage of the organization-CLO3.
- Distinguish between different types and levels of strategy and strategy implementation-CLO4
- Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations-CLO6
Read carefully case study No. 24 from your textbook (Best Buy Co. Inc: Sustainable Customer Centricity Model?) and answer the following questions:
- Identify opportunities and threats as well as strengths and weaknesses of the company (draw a SWOT matrix). 2pts
- What is the competitive strategy used by Best Buy? Justify your answer. 2pts
- What are the main functional strategies used by this company? Are they successful? Justify 2pts
- What are the different difficulties faced by the company to maintain and reinforce its competitive advantage? 2pts
- Suggest some recommendations or solutions to Best Buy to improve its competitive advantage. 2pts
Notes:
- Copy/paste the phrases from the text is not acceptable. You must use your own words.
- Using the terminology developed in the course of strategic Management is highly valued.
