Strategic Management (MGT 401)
Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University | المملكة العربية السعودية وزارة التعليم الجامعة السعودية الإلكترونية |
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
Course Name: Strategic Management | Student’s Name: |
Course Code: MGT 401 | Student’s ID Number: |
Semester: | CRN: |
Academic Year: | |
For Instructor’s Use only
Instructor’s Name: | |
Students’ Grade: /15 | Level of Marks: High/Middle/Low |
General Instructions – PLEASE READ THEM CAREFULLY
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Learning Outcomes:
Recognize the basic concepts and terminology used in Strategic Management. (CLO1) |
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. (CLO2) |
Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization. (CLO3) |
Distinguish between different types and levels of strategy and strategy implementation. (CLO4) |
Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations. (CLO6) |
This assignment includes 2 sections:
- Case study
Assignment Question(s):
Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?)and answer the following questions: (1 mark each question)
- Draw the SWOT matrix of the iRobot company.
- What is the competitive strategy used by iRobot company?
- Use the five forces of the M. Porter matrix to describe the robot-based product industry.
- Describe the different functional strategies of the iRobot company.
- Describe the relationship of iRobot with its primary stakeholders.
Suppliers:
- Describe the core competency and the outsourcing strategy of iRobot.
- What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
- What are the main challenges that iRobot faces?
- Assess the competitive advantage of iRobot in its market.
- Recommend solutions for iRobot to improve its competitive advantage.
- Mini-project
From real national/international market, select any type of strategic alliance between two firms and answer the following questions: (1 mark each question)
- Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). Max 150 words
- What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
- What is the method used by the firms to manage their cultures after the alliance? underline the pros and cons of this method.
- Is this strategic alliance successful? Justify.
- What recommendations can you provide to the managers of these firms to improve their competitiveness?
Notes.
- Use at least 4 references for your answers to section II.
- All references used should be listed by the end of your analysis, using the APA style.