Strategic Communication Planning

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Required Resources
Required Resources

Plan the Work: Strategic Communication Planning for Not-for-Profit Organizations PDF opens in new window (pp. 1–6)
This handbook covers many elements of a strategic plan and is to be used as a guide throughout the course.

Communication Planning: Getting the Right Messages Across in the Right Way opens in new window
This tool will help you through the preparation steps and help you create an audience-focused communication plan that is sure to get your message heard. This article is referenced in the communications plan template assignment in this module.

Additional Support (Optional)

Stakeholder Analysis: Winning Support for Your Projects opens in new window
This article offers perspectives on the importance of stakeholder support as well as a guide to stakeholder analysis (the technique used to identify the key people who have to be won over).