Interactive Activity 12

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Interactive Activity 12

Content Introduction

­­­­­­­­­­­­Learning Outcomes

  1. Understand issues related to strategic competitive advantage in diversified organizations
  2. Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations. 

Reading

Required

Chapter 12.  Suggestions for case analysis

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Test your knowledge

Question 1

Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?

Question 2

When should you gather information outside a case by going to the library or using the Internet? What should you look for?