Fin 494

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Case Study

You will have to create a PowerPoint Presentation, following every single question on the list.  Do not skip any sub questions and you must use the Morningstar.com in order to get full points *When creating your presentation, you may use the PowerPoint template linked below. Please note, you can use the resources below as a starting point, but do not feel constrained by them.

Questions

For your assigned client profile, please address the questions below. Please use the “Resources” section of the document as a starting point, but feel free to draw in other sources on Morningstar.com in order to support your answers.

  1. Consider the financial challenges your client may face based on the details provided in their profile.
    1. Please list out the financial challenges that your client currently faces.
    2. Identify potential barriers to financial education that the client may face as a member of

the communities that are listed in their profile.

  1. Use the financial challenges you identified for your client and the Morningstar product mentioned in their profile to answer the following questions:
    1. How will the Morningstar product mentioned in their profile help the client address their financial needs?
    2. What other content and tools are available on Morningstar.com are relevant to the client’s financial challenges?
  2. Please use the products and resources you discussed in Question 2 to answer the questions below:
    1. Identify potential gaps in these products and resources. Take a critical look at where the product may fail to meet the financial needs of your client and their respective communities.
    2. Propose improvements that should be implemented in order to make these products and resources more accessible and inclusive.
    3. Pitch a new idea for a product or resource that would increase accessibility and inclusivity for the client’s communities within the financial services industry.
      1. Outline the purpose and structure of the new product or resource.
      2. Explain how the product or resource will have an impact on accessibility and

inclusivity for the client’s communities.

  1. Describe how you will track engagement levels with the product or resource

across the client’s communities.

4. Please refer to the ESG Investing page here on Morningstar.com and take your client’s profile into consideration for the following question:

a. Propose a new product or resources that would increase accessibility and inclusivity to ESG data for the client’s communities. (e.g., educational videos, simulators, articles, etc.)

  1. Outline the purpose and structure of the new product or resource.
  2. Explain how the product or resource will increase accessibility and inclusivity for

the client’s communities.

  1. Describe how you will track engagement levels with the product or resource

across the client’s communities.

Client Profiles
You will be assigned to one of the profiles below:

1. Izzy

Izzy (she/her/hers) is a 31-year-old Asian American woman who identifies as a part of the LGBTIA+ community. Izzy has been married to her wife(she/her/hers), white woman who also identifies as part of the LGBTIA+ community, for 2 years and they are expecting their first child. Neither Izzy nor her
wife attended college and they both work multiple service jobs to make an
income of about $37,000 each. Together, they have about $6,000 in savings but are nervous about being able to provide their child an ability to go to college and save for retirement. Izzy stumbled across Morningstar’s ‘Save for College’ page and decided to try and use the 529 Plan Center Map to help ease this worry. Izzy and her wife both lack knowledge about investing, but with a child on the way,
they believe it might be a good option for their financial future.

2. Emmanuel

Emmanuel (he/him/his) is a 23-year-old man living in rural Illinois. His parents grew up in Haiti and immigrated to the United States 7 years ago. Emmanuel was the first in his family to attend a university and graduated with $20,000 in loans with an APR of 4.5%. Emmanuel started his first job with a salary
of $45,000 and is trying to pay off his student loans, but he also wants to start to save money for retirement. Emmanuel’s current company offers a 401k match of up to 7% of his salary, but he isn’t sure how much he should invest and which type of 401k will match his financial goals. Emmanuel knew of Morningstar and checked out their ‘Save for Retirement’ tools and worksheets.

3. Jesse

A 64-year-old former public school teacher, Jesse (they/them) is finally retiring after a 40-year
career. Jesse is Hispanic and a parent to five children, who have produced six grandchildren. Jesse has never stopped working, so they are afraid of the lack of income and budgeting all
their expenses. Jesse also has steady medical bills, totaling to around $700 per month and lives in
a condo that they own with their partner. Jesse has been involved in their community by volunteering and spending time at their local Community Center. Jesse knew that their partner had used Morningstar research to choose investments, so they decided to try to use Morningstar to help them build a
budget. Jesse found the budgeting tools & worksheets under Morningstar’s ‘Start Investing’ tab and is planning to use these to get started.

4. Eden

Eden (she/her/hers) is a multi-racial 33-year-old and, for the first time in her life, she feels financially stable. Eden grew up in a low-income household and her family income continuously dipped below the poverty line. Her parents never invested any money and Eden was always skeptical of the financial industry, seeing it as something for people with a much higher income. She is now a college graduate, has a savings of $10,000 and currently paid an annual salary of $65,000. She has not started to save for retirement, as she is worried about pay off her $15,000 in student loans, which have an annual interest rate of 4.1%. She has monthly expenses total up at $2,500. Despite her skepticism, she is interested to learn more about investing, and her coworker recommended she check out Morningstar. Eden went under the ‘Start Investing’ tab and realized she didn’t know much about investing.