Entrepreneurship and small business

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Assignment 2 MGT402

Course Name: Entrepreneurship and small businessStudent’s Name:
Semester: CRN: 30640

Instructions – PLEASE READ THEM CAREFULLY

  • This assignment is an individual assignment.
  • The Assignment must be submitted only in WORD format via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

 Entrepreneurship and small business

ASSIGNMENT -2

 

Place of Submission: Students Grade Centre

Weight:     15 Marks

Learning Outcome:

1. Outline the solid understanding of the potential of entrepreneurs in today’s competitive business world.

2. Describe the place of small business in history and explore the strengths and weaknesses of small business.

3. Demonstrate the ability to deliver and communicate marketing messages in a coherent and professional manner.

Assignment Workload:

This assignment is an individual assignment.

Critical Thinking

Students are supposed to read the attached Case -Panda Sunglasses. Based on your understanding of the case and basic concepts of Entrepreneurship.

Answer the following question:

1. How can social entrepreneurs such as the founders of Panada Sunglasses use their companies’ social missions to attract customers and promote their business? (3 marks)

2. How should the founders of Panada Sunglasses define a unique selling proposition for their company that resonate with customers? (3 marks)

 3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company? (3 marks)

 4. Use the business model canvas to illustrate Panda Sunglasses business model. Can you identify other revenue streams that could support the company?How can the company strengthen its relationships with customers? (3 marks)

5.How should the founders of Panda Sunglasses use social media to market their company and its products? What can they do to increase the traffic to and generate more sales from their company’s Web site? (3 marks)

The Answer must follow the outline points below:

  • Each answer should be within the range of 300 to 350-word counts.
  • Reference

Note: You can support your answer with the course book.

           You can use secondary sources available on internet.