ECOM101 – E-commerce

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College of Administrative and Financial Sciences

ECOM101 – E-commerce

E-commerce Project (Part A)

. Know the business 7 marks

  • What is the business? (Golden Scent) 
  • What is the idea? (The idea is to advise consumers on the most recent developments in the beauty industry)

• Introduce the e-commerce business you have chosen.

o Provide an overview of the business idea

• Product and type of services.

  • What are the different types of products? Explain 
  • What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
  • Business statement.
  • Business vision.
  • Business objective.

 ➢ Where is the money?

  • What is the company’s business model?
  • What is the revenue model? Give a general idea of how the business generates revenues
  • Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc. 
  • Characterize the marketplace. 
  • Describe the content of the business website
  • Conduct a SWOT analysis for the business (Explain each point)
  • Develop an e-commerce presence map. (For example: website, email … etc.)  What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.)
    • Explain the design of the system 4 marks
  • Explain in detail the design of the system (business objectives, system functionality, information provided) 

• What can be improved or added into the system design?

  • Explain the current business e-commerce features 2 mark

➢ What are the current website features? 

  • What types of these features can be annoying to customers? Provide pictures.

• What can you do to improve the current features on the website? 

  • Explain the business e-commerce process 2 marks

• What can be improved in the process?