Cultural dimensions

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Required Resources

Textbook: Business Communication opens in new window, Chapters 4 and 5
Chapter 4 is about communicating across cultures. Chapter 5 is about creating effective messages. As you read these chapters, consider the following questions:

  • How do communication practices apply to cultural dimensions?
  • What does it mean to embrace diversity in the context of conducting business across cultures?
  • What are the three components in the AIM planning process for business messages?
  • How does the general nature of excellence in business thinking apply to the development stage of planning messages?
Additional Support (Optional)

LearnSmart Self Study opens in new window: Chapter 4 and Chapter 5
In addition to the required reading, you may choose to complete the optional self-study questions associated with Chapters 4 and 5 by clicking the Questions tab within the interactive e-book.