Communication Management

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University

المملكة العربية السعودية وزارة التعليم الجامعة السعودية الإلكترونية

                          College of Administrative and Financial Sciences

Assignment 2

Communications Management (MGT 421)

Course Name: Communication Management	Student’s Name:
Course Code: MGT421	Student’s ID Number:
Semester:	CRN:31874
Academic Year:

For Instructor’s Use only

Instructor’s Name:
Students’ Grade:  /15	Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• Use APA reference style.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Learning Outcomes:

2.2 Illustrate techniques and skills of correct business research report writing; learn report writing style using an approved style; and, apply the basics of oral communication in a presentation of a project, including, proper speech, organization, use of graphical aids, and effective non-verbal communications.

3.1 Analyze effective business letters, memorandums, and case studies.

Assignment Structure:

	Type	Marks
Assignment-2	Part 1	10
	Part 2	5
Total		15

Part 1(10 Marks)

Suppose you are going to start a new business venture and you have to submit a detailed business plan to your investors. Prepare a detailed business plan, covering all the components.

Part 2 (5 Marks)

1. Suppose you bought a new washing machine from ABC Ltd Company. The washing machine is not functioning properly; write a claim letter to a company asking them to compensate you for the defective washing machine. (2.5 Marks)

2. Now, assuming you are the claims supervisor in that company,  what communication channel would you choose and why? (2.5 Marks)