Case Study – THE YUMMY ICE CREAM COMPANY

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Step 1 Diagnosis

Step 1 Part A Concerns

My ConcernsWhy it is a concernThe consequences if it continues
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   

Step 1 Part B Strengths to Leverage

Strengths to LeverageHow to Leverage
  
  
  
  
  

Step 2 Building a Strategic Sales Plan

Step 2 Part A Strategic Sales Plan

Strategies
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Step 2 Part B Strategic Priorities

Priority Rank     Why?
1. Digital Transformation 
2. Market Penetration 
3. Customer Relationship Management (CRM) 
4. Expanding Product Portfolio 
5. Market Development