Business Communication

/in /by

Textbook: Business Communication opens in new window, Chapters 6, 7, and 8
Chapter 6 is about design and style of communications, Chapter 7 is about email and other traditional communication tools, and Chapter 8 covers social media for business communications. As you read these chapters, consider the following questions:

  • How does document design improve ease of reading?
  • What strategies can you use to ensure ease of reading in your emails and other digital communications?
  • How can you use social media ethically from the perspective of your employer?

Public Relations and Social Media: Deliberate or Creative Strategic Planning opens in new window
“The subject of this study is the strategic planning of the daily professional activities of managers in social media (SM). Is this planning deliberate, or emergent? Are the strategies prescribed, or creative? To what communication logics must professionals adapt their practices? To answer these questions, semi-structured interviews were conducted with 12 managers active in SM in North American organizations. During these, practices emerged for which the standards were not always prescribed.”

Additional Support (Optional)

Twitter for Two: Investigating the Effects of Dialogue With Customers in Social Media opens in new window
“This article highlights and compares the effects of communicating with customers in social media with either one-way communication or dialogue. In an experiment, the authors let randomly selected consumers follow a real company’s Twitter feed (micro-blog) using one of the two strategies for 1 week and then compared their impressions of the companies compared to control groups.”

Designing an Emotional Strategy: Strengthening Digital Channel Engagements opens in new window
This article provides cases/examples of brands using digital channels as a form of business communication with external stakeholders. This resource will illustrate ways that digital channels are designed, monitored, and managed based on brands’ strategy and industry needs.

LearnSmart Self Study opens in new window: Chapter 6, Chapter 7, and Chapter 8
In addition to the required reading, you may choose to complete the optional self-study questions associated with Chapters 6, 7, and 8 by clicking the Questions tab within the interactive e-book.