Audience Analysis Memo

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What is the purpose of this proposal?

This Proposal must describe your understanding of a problem or opportunity to your audience, present the research you have undertaken, and, most importantly, must suggest a course of action your audience should follow to amend the problem or seize the opportunity you have identified. The proposal must promise a deliverable that entails some kind of material transformation or use of resources, not just an abstract idea.

What elements will this proposal include?

Proposal Format:

  • Audience Analysis Memo, Cover page, Table of contents, Executive summary, Pagination throughout main elements, and captioned graphics and tables, one-inch margins, reference page with at least 10 credible sources (no wikipedia).
    • A note on Citations:
      • Citations: You are required to provide at least ten credible sources, attributed or cited in the proposal in a way that’s appropriate for your audience. You will also provide me with a current, in-progress bibliography in your Audience Analysis Memo. You may use online sources; however, Wikipedia and other dictionaries or encyclopedias are no appropriate for this assignment and may not be used. Newspaper articles, peer-reviewed journal articles, magazine columns, books, projects, proposals, formal recommendations, surveys, and personal interviews are all considered acceptable sources. If you are redefining terms for this assignment, please use glossaries and/or organization specific definitions you find within the designated field.
      • Don’t rely on second-hand accounts only of potential sources; while a newspaper report about a study might serve as an introduction for you, you would also need to consult the actual study itself.

Proposal Components:

  • Audience Analysis Memo – see below for details (750-1000 words)
  • Cover Page, with project title, authors, audience, and date; no class information should be anywhere on the proposal
  • Table of Contents, including all sections, in-text graphics, and back matter
  • Executive Summary (400-600 words), providing readers with a general overview of the proposal’s key points; similar, but not identical to, an abstract.
  • Proposal Report itself (Minimum 3000 words (for entirety of assignment) of text with headings where appropriate, not necessarily in this order or using these labels – rename your sections to suit your content):
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  • Introduction of the problem/topic, citing credible sources to demonstrate the need for your proposal and stating the specific goals of your proposal.
    • Case studies (not a teaching case study) can be used here to demonstrate evidence of the problem. You may include several events related to this problem to help establish the need for your issue.
  • Description of Deliverable, sufficiently detailed for you audience; this could be a product, service, training program, draft of policies and/or protocol that you’re promising to deliver to the audience; could take the shape of a Training and/or Policy Manual, Product Schematics, or other technical document.
  • Project Approach, also called project plan or narrative, describing how you will actually deliver on the proposal: the tools you will use, the resources you will deploy, how you will coordinate with stakeholders, etc.
    • Teaching Case Study: This case study will serve as part of your Project Approach, should you choose to include it.
  • Responsibilities, outlining which tasks you (the vendor) are responsible for, and which tasks the audience is responsible for, if the proposal is accepted and implemented.
  • Evaluation Methods, explaining how the success (or lack thereof) of the project and deliverable will be assessed once they’re finished, by both you (the vendor) and your target audience.
  • Glossary of Terms: You may find it useful to include a glossary for terms that may be unfamiliar to any members of your primary, secondary, or tertiary audiences, as well as incidental audiences (for instance, me). There’s not requirement here, and no required length; the choice is yours.

Attribution/Citation: When using specific evidence and information from other people’s work, you must provide attribution in the style appropriate for your target audience. Again, the thinking behind the documenting of your research should be covered in the Audience Memo.

Graphics: You’ll want to include charts, graphs, images, or other supporting visual data appropriate for your audience’s needs. Original graphics can, depending on complexity, take the place of 100-500 required words in the final word count.

  • Audience Analysis Memo – see below for details (750-1000 words) COMPLETED
  • Cover Page, with project title, authors, audience, and date; no class information should be anywhere on the proposal COMPLETED
  • Table of Contents, including all sections, in-text graphics, and back matter COMPLETE AS YOU GO)
  • Executive Summary (400-600 words), providing readers with a general overview of the proposal’s key points; similar, but not identical to, an abstract.
  • Proposal Report itself (Minimum 3000 words (for e

You can continue working in the file name FINAL RESEARCH PROPOSAL, and I have attached my audience analysis so you can get a general idea of what you should be discussing.