Amazon India

/in /by

There are two parts for the assignments

Part one

Read the attached 3 articles. Prepare a 2 page written summary on the following questions for Amazon India, and post your response in the Discussion. 

  1. What are the major challenges that Amazon faced in India?
  2. How does the Indian market and consumer differ from those in the US?
  3. What actions has Amazon taken to adapt its services and its business model to the Indian market? 
  4. Who are Amazon’s major competitors in India and what challenges does Amazon face from its established competitors?
  5. What international marketing lessons can be learned form the Amazon experience in India?

Part two

GE Project due 11/2/22

Question 1

GE Questions to Answer

1)

There are a number of “keywords” that come up when people discuss why GE went from the most respected company in America to a company which is struggling to remain viable :

Poor acquisitions

GE Capital

Lack of Transparency

Corporate culture

Ethics

The complexity of the company and its various businesses

In your analysis, what contributed the most to the downfall of the company. Provide support for your answer with specifics from the book. You don’t have to use APA format-just page numbers from the text when you use an example. You should also use the University of Chicago (Booth) article to support your answer if you agree with the article’s points. Consider where GE is today and the decision to break into 3 public companies. (No more than 2 pages, single spaced. Your answers should be well-written and well-organized to receive maximum points.)

Question 2

You have been brought in by Nelson Peltz and the Board of Directors to review the ethical culture of the company. You only report to the Board of Directors. Jeff Immelt had no say in whether you were retained, etc. This position is clearly very powerful due to the clout that Nelson Peltz had as one of the largest GE shareholders. (No more than 2 pages, single spaced. Your answers should be well-written and well-organized to receive maximum points.)

Question 3

Do you think GE would be in a different place if the CEOs came in a different order? In other words, was Immelt the wrong guy to take over after Jack Welch? Would things have been different if they were reversed-in other words if Jeff Immelt had been the CEO before Jack Welch and Welch was named CEO in 2000? (Assume Jack Welch was 50 or so in 2000-basically a much younger man). No more than two pages max. Consider where GE is today and the decision to break into 3 public companies as part of your answer. (No more than 2 pages, single spaced. Your answers should be well-written and well-organized to receive maximum points.)