Amazon and Mall of America

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Part 1:  Amazon

video: https://www.viddler.com/embed/89fd8c9bLinks to an external site.

  1. How do Amazon.com’s logistics and supply chain management activities help the company create value for its customers?
  2. What systems did Amazon develop to improve the flow of products from suppliers to Amazon distribution centers?  What systems improved the flow of orders from the distribution centers to customers?
  3. What are some supply chain enhancements that Amazon has implemented since 2018?
  4. Why will logistics and supply chain management play an important role in the future success of Amazon.com?

Part 2: Mall of America

Please read the Mall of America case study (found in chapter 16), and watch the associated video: https://www.viddler.com/embed/a909949dLinks to an external site.

  1. What is the key to success at Mall of America?
  2. What trends contributed to the idea for the Mall of America? How did it get started?
  3. What challenges does Mall of America face as it strives to continue its success?
  4. What specific marketing actions has Mall of America taken to address each challenge?
  5. How did Covid impact the Mall of America and other malls around the country? Research is needed.